Privacy Notice

Privacy Notice

See also Terms of Use and Cookie Policy

LACRIMA is committed to protecting your privacy and fully respects your desire to understand how your information will be handled and used. LACRIMA will ensure that all relevant legislation is complied with when handling any of your personal information. This Privacy Policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be used and stored by us. Please read it carefully to understand our practices regarding your personal information and how we will treat it. References in this Privacy Policy to “we”, “us”, “our” or “LACRIMA” are to Lacrima Limited (company number 12177432), registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. For the purpose of data protection legislation we are a data controller.


We collect and use information about you to ensure that we can continue to provide you with a ultra-high-end retail experience. Accordingly we may collect the following information about you: Information that you provide by filling in enquiry forms on our website Such information provided at the time of registering to use our website or requesting further services including, for example, name, home and/or business address, email address, telephone number, demographic information such as age and/or other information that may identify you as an individual. We may also ask you for information when you make an enquiry or when you report a problem with our website. If you contact us, we may keep a record of that correspondence. Details of your visits to our website including, but not limited to, traffic information, location information, weblogs and other communication information, whether this is required for our own billing purposes or otherwise and the resources that you access. When you make a purchase at any of our retail stores, we will collect necessary information about to ensure we can fulfil your purchase, along with such other information as you may knowingly and voluntarily provide. We may also need to ask for additional information from you, e.g. to prevent fraudulent transactions or to comply with anti-money laundering obligations. Where you purchase products from LACRIMA that will be delivered or collected at a later date, we will need to take additional contact details and delivery information from you so that we may complete your purchase. We may use third party couriers to deliver your purchase and will need to share your contact information with them for this purpose. Your privacy is important to us. We maintain physical, electronic and procedural safeguards to protect your personal information.


We may use your personal information that you provide to our website, for example, to respond to your requests and to provide you with our product offerings. We may also use your personal information to maintain our internal record keeping and/or share it with our group companies for internal marketing or other purposes. In addition, we may send you notices (for example, in the form of e-mails, mailings, and the like), and otherwise correspond with you, about products and events sponsored by us that we think might interest you. We may disclose your personal information to third parties in certain circumstances, namely: We may employ other companies and individuals to perform functions on our behalf. Examples include delivering products, sending postal mail, analysing data and providing marketing assistance. They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by applicable data protection legislation. In the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets. If our or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers will be one of the transferred assets. If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements; or to protect our rights, property, or safety, or those of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. We may also disclose such information to government authorities, and to other third parties when compelled to do so by government authorities or otherwise as required or permitted by law, including but not limited to in response to court orders and subpoenas. We also may disclose user information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of our website, or anyone else that could be harmed by such activities. Additionally, we cooperate with law enforcement inquiries and other third parties to enforce laws, intellectual property rights and other rights. LACRIMA does not routinely share information outside of the European Economic Area (EEA). If it is ever necessary to do so, we will only do so with the relevant protection in line with the requirements of data protection legislation. Our server automatically collects information about your server’s internet address when you visit us. This information, known as an Internet Protocol address, or IP Address, is a number that’s automatically assigned to your computer by your internet service provider whenever you’re on the internet. When you request pages from our website, our servers may log your IP Address and sometimes your domain name. Our server may also record the referring page that linked you to us (e.g., another website or a search engine); the pages you visit on our website; the website you visit after our website; the ads you see and/or click on; other information about the type of web browser, computer, platform, related software and settings you are using; any search terms you have entered on our website or a referral site; and other web usage activity and information logged by our web servers. We use this information for internal system administration, to help diagnose problems with our server, and to administer our website. Such information may also be used to gather broad demographic information, such as country of origin and internet service provider. Any or all activities with regards to our website usage information may be performed on our behalf by our service providers.


When you make an enquiry or a purchase in one of our stores, you will be given the option to opt-in to receive LACRIMA marketing communications. We will only send you marketing communications where you have consented to receive them and using your preferred channels of communication. We do not sell or otherwise pass your details to third parties for marketing purposes. Marketing communications you subscribe to will only be sent by LACRIMA. At all times we will offer you the opportunity to unsubscribe from any service or update to which you have subscribed, if you choose to do so. Any e-mail we send you will contain an automated unsubscribe link so that you can opt-out of that particular mailshot. Simply follow the directions in the e-mail. Alternatively you can change your preferences or opt out of all emails or other communications by contacting LACRIMA by email at


Should you wish to know more about what information we hold about you including making changes to, or requesting the deletion of, information that we hold about you, you are entitled by law to make a Data Subject Request. You can make such a request by emailing us at (quoting “Data Subject Request”) or by writing to us at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. Please note that we may need to exclude certain information as part of your request, e.g. in order to protect the privacy of other individuals or if we are permitted to exclude the information for legal or other reasons.


Any changes made to LACRIMA’s Privacy Policy will be posted on this page and effective upon posting. You are encouraged to check this website periodically to learn more about the information that we collect, use and share. This Privacy Policy is incorporated into, and forms part of, the Terms and Conditions of our website, which governs your use of our website.